Why subscribe?

Hi, I’m Will. I’m a product manager in Silicon Valley. I launch new features, new products, new partnerships, and new companies.

The deterministic playbook for product management is breaking.

In the era of Generative AI and complex data models, “if-this-then-that” logic no longer applies. We are moving from building products that follow strict rules to products that navigate probabilities.

What is a Probabilistic Product?

I coined this term in 2016 while building my first AI products. It describes a shift in how we build: moving from static features to dynamic systems where the output is never 100% certain. This requires a new set of tools for strategy, measurement, and user trust.

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This newsletter is where I share actionable philosophies and thinking on building probabilistic products.

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